Ebook Library: Shop America: Mid-Century Storefront Design, 1938-1950 PDF
By Steven Heller
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“Read the best books first, or you may not have a chance to read them at all.” -Henry David Thoreau
Synopsis
Window shopping In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons,...
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