Free eBooks Download Influence: The Psychology of Persuasion, Revised Edition PDF
By Robert B. Cialdini
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“You are today who you’ll be in five years except for the people you meet and the books you read.” –Charlie “Tremendous” Jones
Synopsis
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled pe...
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